Review · CAPITAL REGION OF ICELAND, ICELAND
Authentic Reykjavik Food Tour with Flea Market Delights
Come hungry, leave with a sharper Icelandic palate. This three-hour walk combines traditional Icelandic food with local stories, including a weekend stop at Reykjavik’s flea market. I like the focus on real regional treats rather than generic restaurant fare, and I like that guides graduate from Iceland’s tour guide school. The main caution is simple: at $147 per person, you need to value several tastings, drinks, and personal guiding to feel the price is fair.
The route is easy to follow, but you will spend much of the three hours on your feet. Weather matters, too. Reykjavik can turn cold, wet, or windy without much warning, so good outdoor clothing is part of the meal plan.
Key points at a glance

- Shark is on the food list: One verified booking specifically praised the food, including the shark tasting. This is a useful chance to check off one of Iceland’s most famous culinary challenges.
- The flea market visit is weekend-only: The extra food-stall stop depends on the day of your tour, so do not assume it is included every day.
- Five tasting stops shape the route: The tour includes several food-focused stops, with tastings lasting about 15 to 45 minutes.
- Walking links the meal together: The listed walks take 50 minutes in total, so comfortable shoes and weather-ready clothing matter.
- Guides are trained in Iceland: Your guide is an English-speaking graduate of Iceland’s tour guide school and wears a light blue Your Friend in Reykjavik jacket.
- The price includes drinks: Beverages and alcoholic beverages are included, along with food tastings, taxes, and the professional guide.
Starting at Ingólfstorg with a sandwich shop landmark

Your meeting point is outside Hlöllabátar, the sandwich shop facing Ingólfstorg Square and its two tall stone pillars. CenterHotel Plaza is on your right, and the benches, tables, and covered ceiling make this a sensible place to wait if the weather turns sour.
Arrive five minutes early. Look for a guide in a light blue jacket marked Your Friend in Reykjavik on the back. That detail matters in a central square where several tour groups may gather at the same time.
The tour does not include hotel pickup or drop-off. You make your own way to the square, then travel through Reykjavik on foot. That keeps the outing simple and gives the guide room to point out places along the way, though it also means you should not book it right after an activity that leaves you tired or wet.
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What the three-hour food route is really like

The schedule gives you a useful sense of pace. You begin with a ten-minute walk, spend about 40 minutes at the first food stop, walk another ten minutes, then spend 40 minutes at the next stop. A five-minute walk leads to a 30-minute tasting, followed by a 15-minute walk and a shorter 15-minute food stop. The final ten-minute walk leads to a 45-minute tasting.
That is five food-focused stops in all. The route is not a single long meal at one restaurant. Instead, you build a picture of Icelandic eating by trying small portions in several places, with walking time between them.
I like this format because it gives the guide room to explain what you are eating and why it matters. It also helps spread out heavier foods. Still, the itinerary is full, so you should expect a steady three hours rather than a slow, leisurely lunch.
First tasting: beginning with regional food

After the opening walk, the first tasting receives about 40 minutes. The supplied information does not name the dish or venue, so you should not expect a fixed menu description before booking. What is clear is the intent: the stop features regional Icelandic food and gives the guide time to add historical and cultural context.
This is where a food tour can offer more than a list of snacks. Icelandic cooking reflects a country shaped by the sea, a short growing season, and the need to preserve food. Your guide can connect the food in front of you with those practical realities, rather than treating each bite as a novelty.
The first stop also sets the tone for the rest of the walk. You may find that the food is less familiar than the items served in standard visitor restaurants. That is a strength for curious eaters, but less so for anyone hoping for a predictable menu.
Second tasting: more time for stories and questions

A ten-minute walk brings you to the second Reykjavik tasting, scheduled for another 40 minutes. The repeated regional-food description suggests that this is not just a quick sample grabbed between sights. You have enough time to ask questions, compare flavors, and learn how the item fits into Icelandic food culture.
The guide training is important here. All guides are graduates of Iceland’s tour guide school, and the tour promises a mix of education and entertainment. That does not guarantee that every guide will match your preferred style, but it does point to a tour built around interpretation rather than food delivery alone.
I would use this stop to ask about ingredients, preparation, and how common the food is in modern Iceland. Those questions can help you separate everyday local fare from food chosen mainly because it is unusual to international visitors.
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Third tasting: a shorter stop with a five-minute walk

The route then shifts into a quicker rhythm. A five-minute walk leads to a 30-minute tasting featuring regional food and a guided explanation.
Thirty minutes is long enough for a proper sample and a short conversation, but not so long that the tour loses momentum. By this point, you will have already had two tastings, so the shorter stop may be welcome. The tour is designed for grazing, not for sitting down to a full plate at every location.
Because the exact dish is not specified, I would keep your expectations open. The value lies in the range of foods and the guide’s explanation, not in a promised menu that may change.
The shorter fourth stop and the value of variety

After a 15-minute walk, the fourth stop lasts about 15 minutes and includes a food tasting. The schedule does not label this stop as regional food, so it may function as a smaller bite or a change of pace within the route.
This is one of the practical tradeoffs of the experience. Five stops create variety, but not every stop has the same weight. Some are likely to be more substantial, while others give you a quick taste before you move on. If you want one large, relaxed meal, this format may feel scattered. If you want several small encounters, it makes sense.
The walking also gives you a chance to clear your palate and get your bearings in central Reykjavik. Wear shoes that handle pavement comfortably, since the total listed walking time is about 50 minutes.
The final 45-minute tasting

The last walk takes ten minutes, followed by the longest tasting of the day, at 45 minutes. The stop includes regional food and a guided visit, making it a natural place for the guide to pull the different parts of the meal together.
You will want to arrive hungry. Food is included throughout the tour, and the combination of five tastings plus beverages can add up quickly. The experience may work better as a substantial food outing than as a small appetizer before dinner.
One verified booking singled out the food, including shark, and described the experience as both delicious and educational. Shark is one of Iceland’s best-known food challenges, so its presence gives the tour a clear sense of place. You should still remember that the exact menu is not fully listed, and food can change.
The weekend flea market makes the tour more local

The Reykjavik Flea Market is the most distinctive extra feature, but it is available during weekends. Its food stalls add a different feel from a formal restaurant stop. You get a chance to see local food in a market setting, where the surroundings are part of the experience.
This is also the biggest scheduling point to check before you book. If the market matters to you, choose a weekend departure and confirm that the visit is operating on your selected date. The tour itself is available for three hours, but the market element is not presented as a daily feature.
I like the flea market addition because it gives the tour a less polished, more everyday setting. It also helps balance the guided tastings with a place where food is sold in a casual public market. Just do not treat the market visit as guaranteed on a weekday.
Drinks and Icelandic food value at $147

The price is $147 per person. That is a serious amount for a three-hour walking tour, especially if you are comparing it with the cost of an ordinary lunch. The value depends on what you want from the outing.
The fee includes food tastings, beverages, alcoholic beverages, all taxes and handling charges, and the professional guide. You are paying for a series of samples, several venues, interpretation, and drinks, not just for one plate of food.
For me, the price makes more sense if you use the tour as one of your main meals and appreciate the guide’s cultural background. It is harder to justify if you mainly want cheap bites or if you plan a full dinner immediately afterward.
The inclusion of alcohol is useful for adults who want to pair the food with a drink, but it also means the price may be less attractive to anyone who does not drink. The tour does not provide a separate lower price for that choice in the supplied details.
Dietary needs, weather, and mobility
The company says it does its best to accommodate dietary restrictions and allergies. You should communicate those needs when booking rather than waiting until the meeting point. The information does not promise that every tasting can be replaced, so people with serious allergies should ask for clear confirmation before paying.
The tour is wheelchair accessible, which is an important advantage for a walking food experience. The route still includes multiple movements between stops, so ask the provider about your particular needs if you require specific assistance.
Dress for Icelandic weather, not the weather you see from your hotel window. A covered meeting point helps at the start, but much of the experience happens outdoors between tastings. A waterproof outer layer and warm clothing are sensible choices.
The English-language guide is live and in person. There is no indication of another language option, so English is the language to expect.
The guide makes the difference
The food matters, but the guide can decide if the tour feels worth its price. Your Friend in Reykjavik says its guides are trained at Iceland’s tour guide school and are chosen to educate while keeping the outing entertaining.
That combination is especially useful on a food tour. Some Icelandic dishes need explanation, and a good guide can make unfamiliar flavors easier to understand without making you feel foolish for hesitating. The mention of shark is a good example: it can be presented as part of local food culture rather than just a dare.
No guide names are provided, so you cannot choose a particular person in advance. The reliable identification detail is the light blue jacket with the company name on the back.
Cancellation and the practical booking decision
You can cancel up to 24 hours before the start time for a full refund, and you can reserve now while paying later. That flexibility is helpful when Iceland weather or a changing itinerary makes planning uncertain.
Do not assume that an injury or last-minute problem automatically brings a refund or future credit. One booking was unable to attend because of an ankle injury and received neither. The stated 24-hour policy is the safe rule to follow.
I would also avoid booking this on a day when you have a tight airport schedule or another fixed activity. The tour lasts three hours, and its walking route works best when you can give it your full attention.
Who should book this Reykjavik food tour?
I would recommend it to you if you want to try traditional Icelandic food with context, enjoy walking between several stops, and like the idea of tasting something memorable such as shark. It is also a strong choice for a first visit when you want a quick introduction to local food customs.
It suits curious eaters more than picky ones. The menu is not fully spelled out, and the company asks you to arrive hungry, so flexibility is part of the deal.
You may want to skip it if $147 feels high for a three-hour activity, if you need a guaranteed menu for strict dietary reasons, or if you want a single sit-down meal. Weekday visitors should also book with care if the flea market is the main reason for choosing this tour.
FAQ
Where does the Reykjavik food tour meet?
It meets outside Hlöllabátar sandwich shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to the right, and the meeting area has benches, tables, and a covered ceiling.
How early should I arrive?
Arrive at Ingólfstorg five minutes before the scheduled start time.
How long does the food tour last?
The tour lasts three hours.
Is the Reykjavik Flea Market included every day?
The flea market visit is available during weekends. It is not presented as a daily part of the tour.
What food is included?
Food tastings are included, with a focus on traditional and regional Icelandic food. Shark can be included, and one verified booking specifically praised that tasting. The full menu is not specified.
Are drinks included?
Yes. Beverages and alcoholic beverages are included in the price.
Is the tour wheelchair accessible?
Yes, the activity is listed as wheelchair accessible. It is conducted in English and includes walking between several stops.
Should you book it?
Book this tour if you want a guided introduction to Icelandic food rather than a basic lunch. The five-stop route, included drinks, trained guides, and weekend flea market option give the outing a clear local focus. Check your date carefully, dress for the weather, tell the company about dietary needs, and use the 24-hour cancellation deadline as your safety line. If those details fit your plans, the experience offers a practical way to taste Reykjavik with more context than you would get by ordering alone.
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